If Your IT Strategy Starts With “Something Went Wrong,” It’s Already Too Late. When it comes to IT, waiting for something to break before you act isn’t a strategy, it’s survival mode.

And while it’s easy to think of IT as something that kicks in when things go wrong, the real value happens before the problems start. That’s why conversations with your Customer Relationship Manager (CRM) are so important. Because the best time to talk about tech, risk, and growth… is before you’re dealing with a fire.

We’ve created this new role within A Corp to help empower our customers with easier access to the knowledge they need to make IT work for them and not be bound by the way their IT has always been. Our new CRMs are here to drive conversations around data governance, AI, cyber risks and be a stable point of contact for all things A Corp.

What should you be talking to your CRM about?

Your CRM isn’t just there to check in or follow up on tickets. They’re here to help you align your technology with where your business is heading.

Here are a few things worth bringing to the table:

Growth plans – New hires, new offices, or changing workflows
Pain points – Slow systems, recurring issues, or rising ticket volumes
Changes in how you work – Remote teams, app sprawl, or system fatigue
Security worries – From phishing emails to “what if” breach concerns
Budget planning – Forecasting and prioritising IT investment

Haven’t spoken to your CRM in a while?
Reach out. Ask the questions. Start the conversation.
We’re here to help your tech evolve with your business and not just follow behind it.